Meet Tooshie

The story of a vision.

Women understand that confidence doesn't announce itself. It settles in.

For founder Natascha Sayn Wittgenstein, that understanding began at home.

Her mother, Birgitta af Klercker, shaped an era of fashion as a 1960s muse—known not for spectacle, but for presence. Every day was an education in what true assurance looks like: the way a woman enters a room. The way she stands in her body. The way she dresses without apology.

From her mother came a belief: style should never perform. It should simply belong.

From that belief, Tooshie was born.

Today, Tooshie works with women-run factories in Italy. The female founders have surrounded themselves with remarkable women, each exceptional in her field.

Care guides every decision.

Here for the long stay.

When the plan is to linger.
When confidence is lived, not forced.
When you've chosen right - and there's nothing left to adjust but your sunglasses (your attitude).

Tooshie was was made for this.

Holiday isn't just a destination, it's a state of ease. Wearing less isn't about exposure, but assurance. Pieces that sit exactly where they should, and let everything else fall away.

Season after season. Sun after sun.